Getting What They Pay For
Brian Moore
Associate Editor
Felipe Giaffone's distinctive car
will return with Hollywood in 2002. |
The failure of the Indy Racing League to attract and retain sponsors has been well-documented. The flip side of the coin, however, has not garnered nearly as much attention.
There are several long-term success stories - Pennzoil, Delphi, Coors Light and Menards comes to mind - and a new wave of high-profile sponsors is bolstering the IRL through these rough financial times.
Full Story
Note of Thanks from IRL Marketing to the IRL Crew
"On behalf of Indy Racing Marketing and the Indy Racing League, I want to personally thank everyone from the IRL Crew that helped us with various promotions during a great 2001 season of Indy racing. This includes everyone that worked in the booth at the tracks and helped pass out our promotional items, and especially those who helped pass out the 10,000 red IRL hats to fans at the gate before the Casino Magic 500 in Texas in June. Carl Lundin can attest that it was very hot that day, but the Crew members braved the heat and were a big help.
We'll be asking for your assistance again next year, and I have no doubt that you will help to make the 2002 season the best yet for the Indy Racing League."
- Tim Niemann
Indy Racing Marketing
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| Next Race: |
Miami Grand Prix
Homestead-Miami Speedway
March 2
ABC
IMS Radio
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Pos.
|
Driver
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Total
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1
|
S. Hornish Jr.
|
451
|
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2
|
B. Lazier
|
385
|
|
3
|
S. Sharp
|
351
|
|
4
|
B. Boat
|
295
|
|
5
|
F. Giaffone
|
295
|
Next IRL Crew Event:
| Annual Awards Banquet
November 11, 2001
More Info 
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 Birthdays this Week
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Jeret Schroeder
will be 32 on November 13.
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